Privacy Policy for Forest Fable

Last Updated: April 28, 2025

Welcome to forestfable.store (“Forest Fable,” “we,” “us,” or “our”), your destination for handmade, nature-inspired jewelry and artisanal creations that capture the magic of enchanted forests. At Forest Fable, we are committed to protecting your privacy and ensuring that your personal information is handled with care and transparency. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage with our content, or make a purchase. By using our website, you agree to the terms outlined in this policy.

We operate forestfable.store to bring you unique products inspired by categories such as Mythical Creatures, Forest Legends, Nature Adventures, Herbal Lore, and more. As part of our commitment to fostering a community of nature enthusiasts, we partner with Mediavine’s **Grow** platform to enhance user engagement through personalized content, newsletters, and advertisements. This Privacy Policy covers our practices and those of our third-party partners, including Mediavine, in compliance with applicable data protection laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

If you have any questions about this Privacy Policy, please contact us at privacy@forestfable.store or via the contact details provided at the end of this policy.

We collect information to provide you with a seamless shopping experience, deliver personalized content, and improve our services. The types of information we collect include:

1.1 Personal Information

• Contact Information: When you make a purchase, sign up for our newsletter, or contact us, we may collect your name, email address, phone number, and mailing address.
• Payment Information: When you place an order, our payment processors (e.g., Stripe, PayPal) collect payment details, such as credit card numbers or bank account information. We do not store this information directly.
• Account Information: If you create an account on forestfable.store, we collect your username, password, and preferences (e.g., saved items inspired by Mystic Quests or Seasonal Tales).
• Communication Data: If you interact with us via email, social media, or customer support, we may collect the content of your messages and related metadata.

1.2 Non-Personal Information

• Browsing Data: We collect information about your interactions with our website, such as your IP address, browser type, device information, pages visited, and time spent on our site.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track user behavior, serve ads, and personalize content. For example, Mediavine’s Grow platform uses cookies to recommend content like blog posts about Herbal Lore.
• Aggregated Data: We may collect anonymized data, such as the number of visitors to our Wildlife Chronicles blog section, to analyze trends and improve our website.

1.3 Information from Third Parties

We may receive information about you from third-party partners, such as Mediavine, social media platforms (e.g., Instagram, Pinterest), or analytics providers (e.g., Google Analytics). This may include demographic data or interests related to Enchanted Forests or Craft & Artistry.

We use your information to operate forestfable.store, enhance your experience, and fulfill our business purposes. Specific uses include:

• Order Processing: To process and ship your purchases, such as a necklace inspired by Woodland Tribes, and send order confirmations.
• Customer Support: To respond to your inquiries, provide assistance, and resolve issues related to our products or services.
• Personalization: To tailor your experience, such as recommending products based on your interest in Mythical Creatures or displaying relevant blog posts via Mediavine’s Grow platform.
• Marketing and Communications: To send you newsletters, promotional offers, or updates about new collections (e.g., Seasonal Tales-inspired jewelry), with your consent where required.
• Advertising: To serve targeted ads through Mediavine, which may use your browsing data to display ads related to Nature Adventures on our site or partner sites.
• Analytics and Improvement: To analyze website performance, track user engagement with content like Forest Legends, and optimize our services.
• Legal Compliance: To comply with applicable laws, such as tax regulations or data protection requirements under GDPR and CCPA.

We may share your information with third parties to operate our business and provide services. These include:

3.1 Service Providers

• Payment Processors: We share payment information with trusted processors like Stripe and PayPal to complete transactions securely.
• Shipping Partners: We share your name and address with couriers to deliver your orders.
• Analytics Providers: We use tools like Google Analytics to understand user behavior and improve our website.
• Marketing Partners: We work with email marketing platforms (e.g., Mailchimp) and Mediavine’s Grow to send newsletters and display personalized content.

3.2 Mediavine and Advertising Partners

Forest Fable partners with Mediavine to serve advertisements and enhance user engagement through the Grow platform. Mediavine may collect and use your browsing data (e.g., IP address, pages viewed) to deliver relevant ads, such as those related to Herbal Lore or Craft & Artistry. Mediavine’s privacy practices are governed by its own Privacy Policy, and we encourage you to review it. Mediavine may share data with its advertising partners, who may use cookies or similar technologies to track your activity across websites.

3.3 Legal and Safety Purposes

We may disclose your information if required by law, such as in response to a court order, or to protect our rights, property, or safety, or that of our users.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of Forest Fable’s assets, your information may be transferred to the acquiring entity, with appropriate safeguards in place.

We use cookies and similar technologies to enhance your experience on forestfable.store. Cookies are small data files stored on your device that help us:

• Remember your preferences, such as items saved from the Mystic Quests collection.
• Track website usage, such as time spent reading Wildlife Chronicles blog posts.
• Serve personalized ads via Mediavine, based on your interest in Enchanted Forests.

You can manage cookie preferences through your browser settings or our cookie consent tool. Note that disabling cookies may limit some website functionality. Mediavine’s use of cookies is subject to its privacy policy, and you can opt out of personalized ads through Mediavine’s opt-out tools or industry-standard mechanisms like the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).

Depending on your location, you may have specific rights regarding your personal information. These include:

5.1 GDPR Rights (European Economic Area)

• Access: Request a copy of the personal information we hold about you.
• Rectification: Correct inaccurate or incomplete information.
• Erasure: Request deletion of your data, subject to legal obligations.
• Restriction: Limit how we process your data in certain circumstances.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing for marketing or profiling purposes.

5.2 CCPA Rights (California Residents)

• Know: Request details about the categories and specific pieces of personal information we collect, use, or share.
• Delete: Request deletion of your personal information, subject to exceptions.
• Opt-Out: Opt out of the sale of your personal information. Note that Mediavine’s ad serving may constitute a “sale” under CCPA, and you can opt out via Mediavine’s opt-out tools.
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your rights, contact us at privacy@forestfable.store. We will respond within the legally required timeframe (e.g., 30 days for GDPR, 45 days for CCPA). We may need to verify your identity to process your request.

We take reasonable measures to protect your information, including:

• Using Secure Sockets Layer (SSL) encryption for data transmission.
• Implementing access controls and secure storage for personal information.
• Regularly updating our systems to address security vulnerabilities.

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you suspect a data breach, please contact us immediately.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

• Order data (e.g., purchase history) for 7 years to comply with tax and accounting laws.
• Account information until you request deletion or your account becomes inactive for 2 years.
• Browsing data for up to 12 months for analytics, unless required for legal purposes.

After the retention period, we securely delete or anonymize your data, unless required by law to retain it.

Forest Fable is based in the United States, and your information may be processed in the U.S. or other countries where our service providers (e.g., Mediavine) operate. We ensure that international data transfers comply with applicable laws, such as GDPR’s Standard Contractual Clauses, to protect your data.

Forest Fable is not intended for individuals under 13 years of age (or 16 in certain jurisdictions, per GDPR). We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us, and we will take steps to delete it.

Our website may contain links to third-party sites, such as Mediavine’s privacy policy or social media platforms. We are not responsible for the privacy practices of these sites. Please review their policies before providing personal information.

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or partnerships (e.g., with Mediavine). We will notify you of significant changes by posting the updated policy on our website and, where required, obtaining your consent. The “Last Updated” date at the top of this policy indicates when it was last revised.