The Davines Story: A Legacy of Beauty and Sustainability

Founded in Parma, Italy, by the Bollati family, Davines began as a research lab before launching its own brand in 1993. Vanity Fair notes its transparency and sustainability focus, led by President Davide Bollati. Operating in 90+ countries, the carbon-neutral Davines Village drives innovation. Its “sustainable beauty” philosophy encourages self-care and environmental respect.

Why Sustainability Matters in Hair Care

The beauty industry contributes to waste with plastic packaging and harmful chemicals. Fashion Journal estimates shampoo bottles take 450 years to decompose. Davines counters this with eco-friendly practices, earning B Corp status in 2016. X users like @AlkaliHair praise its environmental benefits.

Davines’ Sustainable Practices

1. Natural and Regenerative Ingredients

Davines uses 93–99% biodegradable ingredients, partnering with Slow Food Presidia for biodiversity. Examples include Salina capers and Valtellina buckwheat in Essential Haircare. The WE STAND/for regeneration butter uses Regenerative Organic Certified® calendula.

2. Carbon-Neutral and Plastic-Neutral Packaging

Since 2022, packaging is 100% carbon- and plastic-neutral via Plastic Bank. Bio-based plastics and recyclable materials reduce waste, with solid shampoo bars in paper packaging.

3. Renewable Energy Production

The Davines Village uses 100% renewable electricity, with a Scientific Garden for ingredient cultivation. All offices offset CO2 emissions.

4. Community and Ethical Sourcing

Slow Food Presidia supports farmers like Salvatore D’Amico (capers). Partnerships with the Fruit Tree Planting Foundation fund orchards globally.

5. B Corp Certification

As a B Corp, Davines meets high social and environmental standards, earning 2019 Best for the World: Environment honors. Its Sustainability Report details progress.

Hairbrained calls Davines a “beacon of sustainable innovation.”

Standout Davines Product Lines

1. Essential Haircare

This 20-year-old line includes nine families (Momo, Nounou, Minu, etc.) with Slow Food ingredients.

• Top Pick: Nounou Shampoo ($30, Amazon) nourishes damaged hair.
• Why It Works: Sulfate-free, biodegradable formulas.
• Styling Tip: Pair with Nounou Conditioner.

2. OI Line

Infused with Roucou oil, OI enhances shine. Bangz Hair Studio praises its softness.

• Top Pick: OI Oil ($45, Amazon) protects and defines curls.
• Why It Works: Antioxidant-rich, paraben-free.
• Styling Tip: Apply to damp hair for sleekness.

3. Naturaltech

Targets scalp issues like hair loss. X users (@5M30W) credit Energizing Shampoo for growth.

• Top Pick: Energizing Shampoo ($35, Amazon).
• Why It Works: Phytoceutical actives.
• Styling Tip: Use with Energizing Serum.

4. More Inside

A styling range for versatile looks.

• Top Pick: Curl Building Serum ($28, Amazon) defines curls.
• Why It Works: Lightweight, humidity-resistant.
• Styling Tip: Diffuse on wet hair.

5. Heart of Glass

For blonde hair, it neutralizes brassiness.

• Top Pick: Silkening Shampoo ($32, Amazon).
• Why It Works: Caper blossom extract protects.
• Styling Tip: Follow with Intense Treatment.

How to Shop Davines on Amazon

• Verify Sellers: Buy from Amazon or retailers like Bounce Beauty.
• Read Reviews: Check 4-star+ feedback. NBC News praises OI Oil.
• Use Filters: Select “Prime Shipping” or sort by price.
• Check Bundles: Pair shampoos with conditioners.
• Look for Deals: Use “Deals & Discounts” or subscriptions.

Visit Davines salons for tailored advice.

Budget and Sustainability Considerations

Products range from $15–$45. Save with minis, sales, or multi-use items like OI All-in-One Milk ($38). Recycle packaging or repurpose as planters. Sulfate- and paraben-free formulas protect scalp and waterways.

Why Davines Stands Out in 2025

Wallpaper highlights its regenerative farming, and Vogue Italia praises the ammonia-free The Present Time color. Available at Sephora and Target, Davines balances accessibility with quality. X users (@peartunwarat) call it a “game-changer.”

Final Thoughts

Davines combines sustainable beauty with professional results. Its B Corp status, Slow Food ingredients, and carbon-neutral practices make it a leader. Shop on Amazon or salons to elevate your routine while supporting the planet. Emirates Woman quotes CEO Paolo Braguzzi: “The association between Davines and sustainability is very, very strong.” Discover Davines today.